Key Updates and Opportunities Shaping the Rental Industry

The rental industry is going strong with favorable consumer behavior, technological advancements, and the upcoming festive season. The year is about to end and the industry is proliferating into new markets and niches. Additionally, several online rental players are progressing well. In the second issue of Yo!Rent monthly round-up, let’s take a look at the major events and industry insights that may affect the rental industry in the near future.

1. European Rental Awards 2025 Opens Entries

The entries for the prestigious European Rental Awards (ERA) 2025 are now open. All European rental companies with innovative solutions and offerings can submit their entries for the following categories:

• Large Rental Company of the Year (revenues more than €15 million)
• Small Rental Company of the Year (revenues less than €15 million)
• Best Safety Initiative by a Rental Company
• Rental Product of the Year
• Rental Person of the Year
• Lifetime Achievement Award
• ERA Sustainability Committee Award: Best Sustainability Initiative by a Rental Company
• ERA Technical Committee Award: Best initiative to minimize the Total Cost of Ownership

2. SharePlant Rentals a Construction Equipment Rental Marketplace with Yo!Rent

UK-based company, SharePlant Rentals has launched its own multi-vendor rental marketplace with Yo!Rent. SharePlant helps local contractors find reliable sources for procuring telehandlers, excavators, compactors, fencing, and other heavy equipment. 

3. Niftylift – UK-based Equipment Manufacturer to Bring New Technologies in the US Market

Niftylift is all set to enter the US equipment rental market with new lifting equipment technology. Known for its electric equipment, Niftylift is focusing on reducing the overall equipment operating costs and decreasing carbon footprints.

4. Vacation Rental Platform Raises $365 Million for Strategic Growth

Hostaway, a US-based short-term vacation rental platform raised $365 million at an overall valuation of $925 million. The investor, General Atlantic, is also a prominent investor in AirBnb.

5. IoT Based Technology can Prevent Equipment Theft

Equipment theft is a common concern for equipment rental businesses. Internet of Things (IoT) based tracking can help business owners accurately locate their stolen equipment and reduce damages. 

Are you interested in joining the online rental industry?
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