Tourism in Guatemala is on an incline because of its lush green environments and coastal landscapes. More tourists are visiting Guatemala every year and helping the economy. For instance, nearly 2.45 Million tourists visited the country in 2023, which is an increase of over 600,000 tourists when compared to the previous year.
One of the key sectors that benefited from this massive influx in Guatemala’s tourism industry is motorbike rental. This article is especially relevant for entrepreneurs looking to enter the motorbike rental industry in Guatemala. It will also help existing businesses launch full-fledged websites for online motorbike rental operations.
To launch your motorbike rental business, it is essential to conduct your own market research. This will help you identify the market elements you are already familiar with and give some direction about where to start.
Let’s take a closer look at some other market dynamics and everything you need to establish your motorbike rental business.
Your initial market research should include three factors, which are competition, target regions and rental pricing.
Competition: As the Guatemala motorbike rental industry is still in its nascent stages, currently, there are no dominant players. However, some of the existing players are:
Top Regions: Additionally, the top regions to launch your motorbike rental business are:
Pricing: The cost of motorbike rentals in Guatemala ranges from $40-$70 per day and can vary depending on engine power and custom tour packages as well. On your motorbike rental website, you can provide added discounts to attract customers.
There are two primary business structures that you can consider for your motorbike rental business. These are LLC (Limited Liability Company) and Sole Proprietorship. Under the LLC structure, you create a separate identity for your business that is not linked to your personal assets. Thus, any damages, losses, and loans cannot be recovered from your personal assets. Also, you can decide your salary structure.
In a sole proprietorship, you become the sole owner of your company and are also its direct representative. Thus, you are personally liable to compensate for any damages or losses. Your personal assets can be used to reimburse the same. A huge benefit of sole proprietorship over LLC is that you get to keep the entire profit.
Both LLC and sole proprietorship have separate tax benefits.
To establish a professional online motorbike rental business, you will also need to develop a rental website with advanced features. For this, you can rely on a readymade rental software, which will come with all essential features and powerful backend controls. Thus, with the help of a dedicated automobile rental software, you can accept online bookings 24/7, manage orders, fleet, taxes, payments, returns, and more.
Some key features that you should look for in your rental software are:
YoRent is a highly reliable automobile rental software that comes with all the aforementioned features and is available at a one-time cost. It also supports unlimited listings and transactions and is a multi-currency/multi-lingual software so that you can expand your business operations anywhere. To match any of your additional requirements, Yo!Rent is also fully customizable.
In the last step, you can deploy and configure the software on your hosting server. Set up the primary pages, such as the homepage, contact us page, about us page and also set up your logos and payment gateways. Once everything is done, add detailed motorbike listings on the platform and use digital marketing to grow and promote your motorbike rental website. For a quick start, try joining the local tourism communities of Guatemala.
The rental industry has been gaining popularity all over the globe for the past few decades. One of its key niche markets is automobile rental, which is flourishing well without limitations. The tourist population is one of the primary target audiences of automobile rental, including motorbike rental. Because of its rising popularity, Guatemala is gradually becoming a renowned tourist spot and motorbikes are a very practical and convenient means of exploring the country. Thus, from a business perspective, entering the Guatemala motorbike rental industry with your own motorbike rental store is highly lucrative. You can rely on YoRent readymade bike rental software for the same.